“I absolutely want it”: why is this Chanel jacket causing a social media frenzy?

After the rain comes the beautiful… garment. On November 3rd, British influencer Amelia Liana, with half a million followers, posted a photo carousel of her latest look. Photographed on a London street, she poses in a  short , beige trench coat  that is almost entirely wet. On the damp patches of the fabric, several interlocking “C”s—the iconic Chanel logo  —  appear to magically emerge. “After the rain comes the Chanel CCs {the logos appear when wet},” the content creator captioned the post, which received over 11,000 likes.

This caused quite a stir among her followers: “I’m obsessed with this jacket,” “It’s so cool,” “Everything I was waiting for, amazing,” “I don’t need it, and yet I absolutely want it,” several users posted in the comments section. But it was especially on the  influencer’s TikTok account  , where she has over 690,000 followers, that the garment was the biggest hit.

Underneath a “test” video, we learn that the content creator actually had fun  wetting her jacket with a friend using a water bottle . This caused the Chanel logos to appear in seconds, sending her followers into a frenzy: “Where can I buy it? What should I look for? Oh my God,” “Okay, now I want one,” “I absolutely need this jacket,” “I have to admit, it’s really amazing.”

A jacket that’s more scientific than magical. Taken from Chanel’s Coco Neige 2025-2026 collection   —these sophisticated and technical collections unveiled annually since 2018 and entirely dedicated to winter sports—this short trench coat, crafted from cotton and silk faille, was created using a “hydrophobic” printing system, meaning it reacts to water. When the garment gets wet, the double C motif of the House of Chanel on Rue Cambon is revealed.

The garment is a prime example of Chanel’s commitment to innovative fashion. After experimenting with 3D printing in haute couture for its Fall/Winter 2015-2016 collection, the brand founded by  Gabrielle Chanel  is now exploring technical clothing. “While the collection incorporates Chanel’s iconic codes and emphasizes functionality, it also reveals an unexpected sense of freedom. What appeals to me is that it transcends stereotypes: it adapts just as naturally to the ski slopes as it does to the city,” explained Nana Komatsu, the face of the Coco Neige 2025-2026 collection, in a press release. This quality quickly went viral on social media, making it the must-have jacket of the winter.

MADAME FIGARO