Huda Kattan (@hudabeauty)

• Bio: Founder of Huda Beauty. Huda Kattan is a globally recognized beauty mogul and one of the most influential figures in the cosmetics industry.
• Followers: Over 50 million on Instagram.

Kattan is a cross-cultural. cross-platform star: the 33-year-old is a millennial who instinctively knows what kind of content works on every platform. from Instagram (she has 18.3 million followers) to Facebook (she was an early adopter). She grew up in Tennessee to Iraqi-American parents — attending the University of Michigan-Dearborn — but tired of working in finance very quickly post-graduation. She decided to become a makeup artist instead. breaking with her family’s wishes. who wanted a more stable life for her.

Now she’s the CEO of her own cosmetics company. Huda Beauty. The 33-year-old grew up online and found fame there. most notably with her beauty blog and YouTube makeup tutorials. Watching Kattan execute a tutorial on cream contouring. for example. is to watch her turn an advanced. intimidating makeup technique into something fun that even a beginner could try. (3.9 million people watched.) The loquacious Kattan. who is also a Muslim who bases her business in Dubai. told Allure.com that her earliest memories of beauty came from her sisters. particularly her older sister Alya. Growing up. 9-year-old Huda was “mesmerized” watching her do her routine