AlUla Launches Summer Fruits Season as Part of ‘Khayrat AlUla’ Initiative

The Summer Fruits Season started yesterday in AlUla as part of the “Khayrat AlUla” initiative implemented by the Royal Commission for AlUla (RCU). The initiative aims to showcase the region’s agricultural diversity and reinforce its connection to the cultural and economic identity of the area.
The season is taking place at Al Manshiyah Farmers’ Market from July 22 to 28, where local farmers are presenting a variety of fruits for which AlUla is known, including mangoes, grapes, and figs. The event also features participation from local productive families in a festive atmosphere that highlights the authenticity and economic importance of agricultural heritage.
The Summer Fruits Season is one of AlUla’s most prominent agricultural production periods, with over 4,900 tons produced annually from around 216,000 fruit-bearing trees. The event is part of the broader Khayrat AlUla series, which includes seasons for dates, grapes, citrus fruits and honey. These efforts align with RCU’s goals to strengthen food security and develop agricultural communities in line with Saudi Vision 2030.
The season contributes to empowering farmers, expanding marketing channels for their produce, and developing sales outlets connected to visitors, fostering long-term sustainability for the region’s agricultural sector.

Quoted from WAS agency with modification.